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🤩🤩🤩 ArtOcean received a grant from the South Korean Government following its design. They have since expanded to include a physical gallery in Seoul to showcase and sell art directly to visitors, while the platform itself is still under construction.🤩🤩🤩

Brief

Art Ocean is a dynamic platform that connects users with Korean artists and their work. Its standout feature is an AI-powered tool that analyzes artwork. Users can upload an image, and the site provides detailed insights, including colors, dimensions, and other key attributes. Additionally, ArtOcean offers a curated list of artists and their portfolios, making it easy to discover and engage with unique talent.

Team

UI Designer: Emma(Me)
Engineering Team: Leo & Minsoo
Project Manager (PM): Wan

Role

My role was to design the platform's UI, including dashboards, and to create the branding.

Timeline

6 weeks

Low fidelity designs

For ArtOcean's UI, I started with low-fidelity wireframes to map out the structure and functionality. I included a few images to illustrate the process, showcasing how the initial layouts evolved into an intuitive and user-friendly interface.

High Fidelity Designs

Home page

The Home Page of ArtOcean features an infinite scroll of artworks, allowing users to seamlessly explore a diverse collection. A button on the right enables users to analyze artwork, providing a quick way to access the platform's AI-powered tool. The page also includes a search bar for easy discovery and a modern, visually engaging layout.

Art works pages

The Artwork Section on ArtOcean features endless scrolling, allowing users to effortlessly explore a diverse collection of pieces. Each artwork is displayed with key details, including the name of the art, its dimensions, the location where it is housed, and its price

Artist pages

The artist page features a list of artists on the platform. Clicking on an artist reveals their bio and a gallery of all their artworks.

Gallery pages

The gallery page features a list of galleries. Clicking on a gallery opens the gallery details page, which includes an overview, artworks, artists, and events.

Auction, Auction house page

The auction house page features a list of available auctions, while the auctions page provides a detailed list of ongoing and upcoming auctions.

Other pages

Other pages include Exhibit, Articles, and most importantly, the Analyse Artwork page.

dashboards (Some pages)

The dashboard is where you can easily manage artists and artworks, keeping everything organized and running smoothly.

Reflection

Working on the ArtOcean project was an incredible experience that challenged me to balance functionality and aesthetics while designing the UI, dashboards, brand identity, and brand guide. Collaborating with a talented team, I enjoyed seeing the platform evolve into a tool that connects Korean artists with a global audience. Incorporating innovative features like AI artwork analysis added a unique dimension to the project, making it both engaging and impactful. This experience deepened my understanding of design’s role in bridging cultures and fostering creativity, and I’m proud to have been part of it.

All work